You can use a picture or text link to launch your Virtual Tour, ​or you could use

an iFrame or pop-up to embed the tour ​within your webpage

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Examples:

 

01. Masai Mara Conservacies - see examples

 

02. Wasini Island - see example

 

03. Full presentation in a pop-up window - see client website example

 

04. Flying Hotspots + Floorplans in a linked tour - see client website example

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more examples